another fashion/agency
Free marketing audit for fashion brands.[ get started → ]articles & case studies[ read → ]
SERVICE>>> MARKETING · 2026· for fashion & beauty brands[ mail → email us ]

Marketing for fashion brands

End-to-end performance and brand marketing — from audit and strategy to campaign launch, CRM and automated reporting. Every decision is backed by AFA agency benchmarks for the fashion segment.We work with D2C brands that have a product and at least some track record — and need a manageable, measurable growth system.

[ Discuss a project → ][ portfolio ]
channels
Soc · SEM · CRM
metrics
ROAS · ROMI · COS · RR
reporting
weekly + monthly, automated
format
retainer or standalone modules
ROAS · ROMI · COS · CPC · CPO · CPMSoc Ads · SEM · CRM · Email · PushAIDA · cohort · retention · LTVMeta · TikTok · Google · BingROAS · ROMI · COS · CPC · CPO · CPMSoc Ads · SEM · CRM · Email · PushAIDA · cohort · retention · LTVMeta · TikTok · Google · BingROAS · ROMI · COS · CPC · CPO · CPMSoc Ads · SEM · CRM · Email · PushAIDA · cohort · retention · LTVMeta · TikTok · Google · BingROAS · ROMI · COS · CPC · CPO · CPMSoc Ads · SEM · CRM · Email · PushAIDA · cohort · retention · LTVMeta · TikTok · Google · Bing
[01]

Planning

  • →Comprehensive audit of existing channels and overall strategy
  • →Budgeting and financial rationale: ROAS, ROMI, COS
  • →Roadmap for connecting and configuring marketing tools
  • →Performance strategy with channel-by-channel detail
  • →Six-month marketing plan
STRATEGY
Weekly budget ~ ( ___ )
50%
Audience growth
(new)
reach campaigns · social
CPS3 333 subs
20%
Sales growth
(existing)
all platforms + retargeting
CPO66 orders
20%
Sales growth
(new)
all platforms + retargeting
CAC— orders
10%
Retargeting
brand protect.
Google Ads · global + merch
CPRO24 orders
CRM
database work · email marketing · sms · more
[02]

Execution

  • →Social Ads (Meta, TikTok) built on the AIDA model — campaign structure, audiences, budget, hypotheses
  • →Behavioral analytics of followers, identifying the active core (CRTS)
  • →SEM strategy (Google Ads, Bing Ads) — structure, audiences, iterations
  • →CRM marketing: triggered flows and regular email campaigns
  • →Loyalty system, customer segmentation, Retention Rate management
[ marketing funnel ]
omnichannel
MARKETING FUNNELA methodological approach toincreasing customer acquisitionand retention through anomnichannel strategyINFLUENCERS / PR / EVENTSCOMPETITORBRANDSRETAIL/WHOLESALEPARTNERSBRAND SOCIAL MEDIASTRONG BRAND DNA AND CONSISTENT SOCIALCONTENTWEBSITE VISITGOOGLE ORGANIC SEARCHGOOGLE PAID ADSON-SITE ACTIONSIGNUP | ADD TO CART | ADD TO WISHLISTEMAIL MARKETING | SOCIAL PAID ADS | GOOGLE PAID ADSLOOK-A-LIKE & RE-TARGETINGORDER
[03]

Automated reporting

  • →Plan/fact weekly and monthly — operational + strategic metrics
  • →All reports fully automated, no manual assembly
  • →Social block: ER, likes, comments, follows + Social Ads (CPC, CPO, CPM)
  • →SEM block: CPC, CPO, CPM by segment
  • →Regular reports on content and ad creatives
[ plan / fact · weekly ]
sample · fictional brand
ALL CHANNELS /
metric
plan
fact
Δ
Revenue
$398,303
$423,787
106.40 %
Clicks
447 929
362 374
80.90 %
CPC
$0.08
$0.16
215.18 %
Add to cart
8 345
8 655
103.72 %
CR
1.86 %
2.39 %
128.21 %
AOV
$47.73
$48.96
102.58 %
Costs
$34,089
$59,343
174.08 %
CPO
$4.09
$6.86
167.84 %
New clients
5 841
6 059
103.72 %
CAC
$5.84
$9.80
167.84 %
COS
8.56 %
14.00 %
163.61 %
SOCIAL /
metric
plan
fact
Δ
Subscribers
470 400
411 835
87.55 %
CRTS
35.00 %
22.73 %
64.95 %
CR to sub
16.00 %
23.55 %
147.16 %
CPS
$0.75
$0.44
58.06 %
Paid clicks
80 000
127 312
159.14 %
Subs / month
12 800
29 976
234.19 %
green — ahead of plan, red — behind. SEM and DIRECT/SEO blocks are in the full version of the report.
[04]

Long-term forecasting

  • →Performance forecast for every channel
  • →Based on AFA proprietary benchmarks for the fashion segment
  • →Adjustments and rebuilds at the end of every quarter
[ forecast · monthly · US$ ]
sample · fictional brand
channel
feb
mar
apr
may
jun
jul
aug
sep
ALL /
revenue
499 360
548 538
600 229
654 829
712 812
774 746
841 313
913 334
orders
8 323
9 142
10 004
10 914
11 880
12 912
14 022
15 222
CR %
3.19
3.18
3.16
3.14
3.12
3.09
3.07
3.04
AOV
60
60
60
60
60
60
60
60
CAC
7
7
7
7
7
7
7
7
COS %
8.55
8.17
7.90
7.71
7.60
7.57
7.60
7.70
NL /
subs DB
126 037
144 982
165 821
188 706
213 825
241 398
271 691
305 025
sent
25 207
28 996
33 164
37 741
42 765
48 280
54 338
61 005
OR %
20
20
20
20
20
20
20
20
IG /
revenue
264 415
285 674
306 934
328 193
349 453
370 712
391 972
413 231
clicks
119 400
129 000
138 600
148 200
157 800
167 400
177 000
186 600
CR traff %
30
30
30
30
30
30
30
30
SEM /
revenue
32 098
38 518
46 221
55 465
66 558
79 870
95 844
115 013
clicks
35 664
42 797
51 357
61 628
73 954
88 744
106 493
127 792
orders
535
642
770
924
1 108
1 331
1 597
1 917
CTR %
33
33
33
33
33
33
33
33
feb → sep, 1-month step · DIRECT / SEO / AFFILIATE / OTHER + CAC, CPO, COS blocks — in the full version
// portfolio

Projects

[ view portfolio → ]

22 fashion and beauty brands in active work. From streetwear startups to retailers doing $5M+ a year. Case studies in performance, brand marketing and reporting automation — in the portfolio section.

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