another
fashion.
An independent D2C agency — we work exclusively with fashion, beauty and lifestyle brands. We build brands their own sales channel — free from marketplace dependency.We specialise in a single industry — which is why we know our segment better than anyone. Our benchmarks, hypotheses and creatives are built on fashion data only.
D2C only.
Marketplaces bring traffic, but take your margin, your brand and your customer. A D2C channel is the only way to build a fashion brand that grows for years and commands a premium valuation. That is the only thing we build.
2–3x higher margin
No 25–45% marketplace commissions. The full sale price stays inside the brand.
Your own customer data
CRM, RFM, LTV — you manage retention and segments instead of paying for the same customer twice.
Brand-experience control
Website, packaging, content, emails — one consistent language. Not a stall in someone else’s storefront.
Valuation
D2C revenue is worth more in funding rounds and deals. ARR, RR, LTV — the metrics investors understand.
7 practices.
one industry.
Strategy & finance
Financial models, fundraising, due diligence, M&A consulting. Experience includes a $30M GTV deal with Farfetch.
Marketing & D2C
Performance + brand, CRM, content. Benchmarks built on the fashion segment only — no averaging across “the whole market”.
Store launches
Shopify · Shopify Plus · custom builds — from platform selection to warehouse and fulfilment integrations.
Team & operations
Org structures built for your stage, C-level and middle hiring, KPI/OKR, onboarding and grading.
Global markets
Launches in the US, Europe, the Middle East and Asia. Marketplaces: Farfetch, Zalando, Amazon, Tmall, JD.
Content & production
Concept, casting, shoots, post-production. Social, editorial, campaign, video — one consistent brand language.
Influencer marketing
Working with creators and ambassadors: selection, integrations, seeding, tracking sales via promo codes and links.
andrey kovalev.
In fashion D2C since 2007. Launched one of the first full-cycle D2C agencies in Eastern Europe and co-founded NAMES online department store, built on the Net-a-Porter model. In 2016 the project was sold to Farfetch. Launched PANGAIA with a $72M MVP in 10 months. Co-founder of Another Community (a.community), a London-based operating and investment holding.
PORTFOLIO
Let’s talk about your brand.
Tell us what stage you’re at — we’ll send back a work plan, a budget and a team built for the task.