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Free marketing audit for fashion brands.[ get started → ]articles & case studies[ read → ]
FREE>>> AUDIT · 2026· for fashion & beauty brands

the free
audit.

We take apart your fashion brand’s website, ads and creatives across 200+ parameters, benchmark your numbers against AFA agency data and hand over a detailed report. No payment, no strings attached — it’s part of how we approach every new project.We work exclusively with fashion, beauty and lifestyle: 200+ brands, from startups to retailers doing $5M+ a year.

[ Get the audit → ][ see a sample report ]
cost
FREE
format
PDF · 200+ pages + 60-min Zoom call
timing
7–10 business days
for
fashion · beauty · lifestyle
AUDIT · 2026 · FREE · 200+ PAGES · PDF · ZOOM · 10 DAYS · FASHION ONLY ·AUDIT · 2026 · FREE · 200+ PAGES · PDF · ZOOM · 10 DAYS · FASHION ONLY ·AUDIT · 2026 · FREE · 200+ PAGES · PDF · ZOOM · 10 DAYS · FASHION ONLY ·AUDIT · 2026 · FREE · 200+ PAGES · PDF · ZOOM · 10 DAYS · FASHION ONLY ·AUDIT · 2026 · FREE · 200+ PAGES · PDF · ZOOM · 10 DAYS · FASHION ONLY ·AUDIT · 2026 · FREE · 200+ PAGES · PDF · ZOOM · 10 DAYS · FASHION ONLY ·AUDIT · 2026 · FREE · 200+ PAGES · PDF · ZOOM · 10 DAYS · FASHION ONLY ·AUDIT · 2026 · FREE · 200+ PAGES · PDF · ZOOM · 10 DAYS · FASHION ONLY ·
[00] manifesto

Fashion only.
Only what we know better than anyone.

AF is a narrowly specialized agency. We don’t do dental clinics or food delivery. That means our benchmarks, hypotheses and creatives are built on the material of a single industry — fashion, beauty and lifestyle brands.

200+
fashion brands
in active work and in the portfolio
7 yrs
in the industry
since 2018 — fashion & beauty only
$5M+
client revenue
of the largest brand in the portfolio
12
categories
from streetwear to luxury
// segments
streetwearcasual fashionpremium ready-to-wearbeauty & skincarefragrancejewelrydenimunderwearkidshomeshoesaccessories
[01] triggers

When you need an audit.

Four scenarios where a brand teardown saves more than it costs — especially given that ours is free.

01
Sales are falling, causes unclear
Same budget, weaker metrics. You need to see at which funnel step traffic and money leak out.
02
You’re about to scale your ads
You want to double the budget, but it’s unclear whether the funnel will hold or start burning money proportionally.
03
New team or new agency
You need an independent baseline to judge the new hands by numbers, not by gut feeling.
04
Launching or relaunching
You want to check your positioning, creatives and website against what actually works in the fashion segment.
[02] structure

What we examine.

6 modules, 200+ pages, screenshots, numbers, checklists — all tailored to fashion specifics.

01
Brand overview
Positioning, assortment, price segments, market context and the competitive field.
module
02
Website & purchase funnel
Speed, usability, identity, product cards, filters, cart, checkout — screen by screen.
module
03
Creatives & messaging
Fit with positioning and audience. Where creative lifts CTR — and where it kills conversion to a touchpoint.
module
04
Ad accounts
Google Ads and Meta: account structure, segments, retargeting, lookalikes, CPA, CTR, ROI.
module
05
Sales sources
We compare your channel mix against AFA benchmarks: where you’re overweight, where you’re failing, where you’re underinvested.
module
06
Conclusions & priorities
A 30 / 60 / 90-day checklist: what to switch off, what to rebuild, what to scale. With deadlines and owners.
module
[03] report fragment

Benchmarked against AFA data.

This is what one of the key pages of the report looks like. The comparison instantly shows which of your brand’s channels are overheated and which are underinvested relative to mature fashion brands in the same segment.

>>> report fragment · sales sourcesp. 23 / 64
ChannelBrandAFA benchmarkVerdict
Email marketing12.2%13–15%on target
Paid search19.3%15–20%on target
Referral (traffic from other sites)1.8%5–7%underinvested
SEO (Google & other search)17.9%10–15%above norm
Direct traffic41%18–20%above norm
Instagram / TikTok / Pinterest4.2%10–15%underinvested
Paid social0.7%10%underinvested
Influencers?5%not tracked
* Source: another fashion agency benchmarks, median values across fashion brands in the $500K–$5M annual revenue segment.
on targetabove normunderinvestednot tracked
[04] checklist

Website — functionality.

We go through 30+ must-have points without which a fashion website loses money. Below is a fragment of what the checklist looks like in a real report.

>>> report fragment · websitep. 14 / 64
FeatureStatusComment
Live chatYesWidget in place, response time ~3 min
Welcome email!YesNo pop-up, welcome offer only in the footer. The email landed in Spam
Abandoned cartCould not run the check: the scenario doesn’t trigger
Product pageYesCard fully filled in, color/size selectors active
BNPL (pay later)YesKlarna and Afterpay — both services available
ShippingYesFree shipping on orders over $50
Site loading speedYesMobile LCP 2.1s — fast
Search with autosuggestNoExact-match search only — you’re missing 18% of queries
Wishlist / favoritesNoNo mechanism to bring users back without triggered emails
Size guide!Part.Exists, but not on every product card. Size-related returns at 24%
+ 23 more points in the full report: SEO, analytics, product-card usability, checkout, mobile version, accessibility.
[05] outcomes

What you walk away with.

01
Map of problem areas
The exact places where your fashion brand loses money and customers — with numbers, screenshots and timecodes.
02
Benchmark comparison
Your channel and metric breakdown side by side with the median for fashion brands in the same segment.
03
30/60/90 checklist
An action plan with priorities, deadlines, KPIs and responsible roles. Ready to hand to your team.
04
60-min Zoom walkthrough
We go through the report together, answer questions and agree on priorities.
[06] process

How the work goes.

From request to Zoom walkthrough — 10 business days. No payment, no obligations, no advance fees.

[01] day 1
Brief & access
Guest access to ad accounts, analytics and CMS. A 30-minute kickoff call. We sign an NDA before the start on request.
[02] days 2–7
Audit
We take apart the website, creatives and ads in parallel. We cross-check hypotheses within the team and pull data from the last 90 days.
[03] days 8–9
Report assembly
We assemble 200+ pages: screenshots, numbers, checklists, comparison against AFA benchmarks, priorities.
[04] day 10
Walkthrough
A 60-minute call: we go through the full report, answer questions and agree on the 30/60/90 priorities.
[07] faq

Questions.

It’s our way of starting a conversation. We run an audit for every brand we potentially want to keep working with — for us it’s an investment in understanding the context, for you it’s a free independent assessment.
>>> REQUEST · FREE

Get the audit.

Leave a request — we’ll get back to you within an hour, schedule a kickoff call and get started. The whole thing takes 10 business days.

email → sale@anotherfashion.agency
ig → @another.fashion
We reply within an hour during business hours. No spam, no robocalls. Your data is never shared with third parties.
sale@anotherfashion.agency
// © another fashion agency, 2026
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