What a fashion e-commerce website must do
Not everyone realises that "selling" is only part of what a fashion brand website is for. In the age of social commerce, the purchase decision is often made before a person ever lands on the site. The core job is to introduce the customer to the assortment and provide the technical details about each product and its price.
Two paths
The split comes down to how the platform is built and used: custom builds versus website builders.
Custom builds
Bespoke platforms — Magento, WordPress, custom code. The process: brief → design → build → testing → support. Every change goes through the full cycle again.
Builders
Shopify, Squarespace, Webflow — ready-made solutions that need no dev team. Pick a template, fill it with content, connect payments — and you can sell.
Integrations
Too often developers leave integrations for last. But your site should exchange data with ERP, CRM, analytics and marketing from day one.
New markets
One site with a multilingual version sounds optimal — but different markets need different assortments, prices, payment methods and promotions.