another
fashion.
Independent agency for fashion and beauty brands. Strategy, D2C channels, brand communication, performance. We build brands a sales channel of their own — no dependence on marketplaces.
A brand is not a product on a shelf.
It is a direct connection with the person who wears it.
We build brands that own their audience, their voice and their sales channel. No middlemen, no algorithms, no dependence on anyone else's commissions.
that play
by their own rules.
INDEPENDENT · 14 YEARS
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What
we do.
Cases
2024 — 2025.
2MOOD is an omnichannel fashion brand that grew from a D2C project into a major retail chain. The 2MOOD team came to Another Fashion at the launch of its online sales.
Since 2019 we have been building and scaling the brand's performance marketing system: from the first online store to a mobile app and a network of 20+ physical stores. Today 2MOOD's marketing is a managed growth machine connecting online, offline and CRM into a single ecosystem.
LAVARICE is a D2C fashion brand scaled from an online project into an international business. The team came to Another Fashion at the launch of its e-commerce and global growth.
Since 2022 we have launched the brand's online store and built its performance marketing system: from the first online sales to multiplying revenue, entering global markets and scaling the business.
PORTFOLIO
AWAKE:
wholesale → D2C.
In 2019 fashion brand A.W.A.K.E. MODE shifted from wholesale to direct-to-consumer, launching its own e-commerce store, awake-mode.com, backed by full-funnel performance marketing: Instagram/Facebook ads, Google Ads, influencers, CRM and email.
Cutting out wholesale markups lifted profit margins, while acquisition stayed disciplined: CAC held at ~45% of AOV — a healthy ratio for fashion — and marketing spend stabilized at ~25% of revenue. Customer retention reached 22%, above the 10–20% fashion industry average.
Get in
touch.
Tell us about your brand — we will assemble a team and propose a strategy within 5 working days.